𝐆𝐨𝐨𝐠𝐥𝐞'𝐬 𝐮𝐩𝐝𝐚𝐭𝐞 𝐨𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐂𝐚𝐥𝐥 𝐚𝐧𝐝 𝐂𝐡𝐚𝐭 𝐃𝐚𝐭𝐚

Google has announced that, effective July 31, 2024, call history and chat history reports will no longer be available in Google Business Profiles (formerly Google My Business). Businesses will still receive calls through their profiles and can monitor other metrics like website traffic and direction requests, but call data itself will be inaccessible.

Starting July 15, users will not be able to initiate new chats via Google Maps or Google Search. However existing conversations will remain active until the July 31 update takes effect.

For marketers and small business owners who depend on call data to gauge engagement and customer interaction, this change may seem like a significant setback.

Fortunately, there is a straightforward solution to continue essential call tracking insights - 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐮𝐩.

Google's removal of call tracking features means businesses will be losing access to call histories and insights such as:

• 𝗟𝗲𝗮𝗱 𝗦𝗼𝘂𝗿𝗰𝗲𝘀: Understanding how users discover your business

• 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗡𝗲𝗲𝗱𝘀: Tracking what customers seek when they contact you

• 𝗖𝗮𝗹𝗹 𝗩𝗼𝗹𝘂𝗺𝗲𝘀: Monitoring the number of calls to your business receives

• 𝗖𝗮𝗹𝗹 𝗗𝘂𝗿𝗮𝘁𝗶𝗼𝗻: Measuring the length of the each customer interaction

• 𝗠𝗶𝘀𝘀𝗲𝗱 𝗖𝗮𝗹𝗹: Identifying lost opportunities for follow-up

• 𝗖𝗮𝗹𝗹 𝗧𝗿𝗲𝗻𝗱𝘀: Analysing peak call times and patterns

𝗦𝗼 𝘄𝗵𝘆 𝗶𝘀 𝘀𝘄𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝘁𝗼 𝗖𝗕𝗚 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹?

As Google's update takes effect, it is crucial for marketers to consider how they will manage and track call data moving forward. CBG offers a user-friendly solution that provides deeper insights and data than what was previously available through Google Business Profiles.

For marketers and small business owners, access to call data is vital for several reasons:

• 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻: Identify which efforts drive calls and allocate your budget more effectively.

• 𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲: Use call duration and common issues to improve service quality and train your team.

• 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗠𝗶𝘀𝘀𝗲𝗱 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Track missed calls to recover potential revenue and address lost opportunities.

𝘋𝘰𝘯'𝘵 𝘮𝘪𝘴𝘴 𝘰𝘶𝘵 𝘰𝘯 𝘤𝘳𝘪𝘵𝘪𝘤𝘢𝘭 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 - 𝘴𝘸𝘪𝘵𝘤𝘩 𝘵𝘰 𝘊𝘉𝘎 𝘵𝘰𝘥𝘢𝘺 𝘢𝘯𝘥 𝘬𝘦𝘦𝘱 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘵𝘩𝘳𝘪𝘷𝘪𝘯𝘨.