CALL TRACKING
WHAT IS CALL TRACKING
Complete Business Group's phone tracking technology lets you track the entire customer call journey, from the first marketing touch point whether it was an online search result or an offline campaign, all the way through to their phone conversation with your team.
Measure answered call success rates, identify missed calls, report on call volume and time of day spikes, capture the originating marketing source, including Keyword Data and AdWords Campaign information.
You’ll unlock powerful data from each call interaction, enabling you to precisely measure the effectiveness of your marketing efforts and calculate your return on investment.
This invaluable information will help you refine your campaigns, optimize your budget allocation, and enhance your overall marketing performance.
BENEFITS
If your business relies on phone calls, unlock the full potential of your marketing efforts.
1
Trace Every Step
Follow your customer’s journey from the moment they engage with your online content to the phone call they make.
Understand the referrer or originating marketing source, whether this is from Paid Advertising, SEO or Social Media. Capture the landing page, the conversion page (the page they called from), caller location and device type.
2
Match Calls to Marketing Initiative
Accurately attribute incoming calls to the specific marketing initiative, both online and offline.
Capture the Keyword Search Term entered in Google, AdWords Campaign and Keyword Data, Social Media Campaigns data, the referrer and custom tagging information.
This means you’ll know exactly which campaigns are driving results and which ones need adjustment.
3
Optimize with Confidence
Don’t leave your marketing success to chance.
With complete visibility into which channels and campaigns are performing best and driving calls, confidently optimize your marketing strategies and budget allocation.
Make data-driven decisions that maximize your return on investment and drive better results.
4
Integration
Gain critical insights into which online marketing channels and keywords are generating the highest value phone leads.
Our solution currently integrates with industry leaders in tag management, website analytics, bid management, customer relationship management (CRM), and marketing automation systems. Harness the full power of your data, optimize your strategies, drive superior result and understand true CPA
INSIGHTS WE CAPTURE
1
Keyword and Search Term
2
Campaign Tags
3
Originating Marketing Source
4
Landing and Conversion Pages
5
Number of calls Per Source
6
Time, Date and Call Duration
7
Caller ID (callers number)
8
Caller Geographical Location
9
Answer point and IVR option
10
Device Type, ISP and Browser
FEATURES
CALL RECORDING
Record your calls and listen anytime via the Analytics Dashboard. Upload to your CRM or save locally on your device.
CALL NOTIFICATIONS
Recieve real-time notifications on live calls or receive missed call alerts, including voice mail messages.
ANALYTICS DASHBOARDS
View your call analytics data, detailed call reports and marketing insights, make changes or add remove fetaures.
IVR SYSTEM
Direct your callers to the right department or agent, prompting them to select a routing option at the menu.
KEYWORD SPOTTING
View Keyword and Campaign data, pulled directly from your AdWords Account.
CALL TRANSCRIPTION
Transcribe your call into text, including sentiment analysis with the ability to integrate with your CRM.
COMPLEX ROUTING
Automatically route the call to a specialised queue, team or agent based on the callers number, location, time of day, originating marketing source or page on the website.
CALL WRAP-UP
Understand Lead conversions and sales data based on the outcome of the call. This can be customised to include call type, product codes and the sales amount.
CALL WHISPER ANNOUNCEMENT
Announcement played to the call recipient prior to the call connecting, alerting them on the call type. Whether this a Business Call, Specific Campaign, Business Unit or the IVR Option entered.
SMS 360 - AUTOMATED SMS
automatically send customised SMS to a mobile caller if the call is successful or unanswered. Great for obtaining feedback after the call, sending followup information, prompting the missed caller to a website or alternate contact number
VIRTUAL NUMBERS
Vast range of virtual number options, including SMART numbers, 13, 1300, 1800, Local Geographical or Mobile with SMS capability.
INTEGRATION SOLUTIONS
Seamless integration solutions, with native integrations with Salesforce, Google Analytics, AdWords, Doubeclick, Facebook Marketo, Domo, Marin, Ominture, Signal, Optimizely and Zapier. OR take advantage of our flexible API.
Contact Us
1300 731 385